Our Story:
INDI By Li was born from a simple but powerful decision: to stop pouring into everyone else and finally create something that felt good for me. My home has always been my safe space — the place where I could exhale after showing up as everything to everyone. I wanted to walk into every room and feel peace, comfort, and intention — and I wanted those things to be created by my own hands.
The brand started with spices, rooted in my love for cooking and my time catering through undergrad just to make ends meet. I never measured — I seasoned by feel, by instinct, by memory — until it tasted right. What began as survival turned into joy, and encouragement from family and friends pushed me to turn what I loved into something real.
As life shifted, so did the brand. Candles came next — first just for my home, then for others who felt something when they walked into my space. After losing my grandmother, who helped my mother raise me and taught me strength, faith, and stillness, I created a tribute candle collection in her honor. That’s where the florals, the meaning, and the storytelling deepened. Every product carries a message, a lesson, or a reminder — like Peace Be Still, words I’ve had to speak over myself more than once.
From there, INDI By Li grew naturally — scrubs inspired by real life, real people, and real moments. Nothing was rushed. Nothing was forced. Each product exists because it served a purpose first in my own life.
This brand is my journey in tangible form — built through trust, intuition, and resilience. It’s for anyone who loves cooking, unwinding, hosting, resting, or simply taking care of themselves. INDI By Li exists to make everyday life feel better — to offer moments of comfort, care, and joy that feel genuine, lived-in, and real.
Welcome to Our INDI Community!
With Gratitude,
Founder & CEO ~ Shalita Fleming, M.S., M.B.A